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Campaign: New eCommerce and Beauty Brand Launch

Woman Applying Cream to Her Face

Goals:

  • Launch the first product of an eCommerce beauty brand.
  • Achieve targeted CP, ROAS, CLV goals. 
  • Engage consumers to reorder and active with brand products. 

Execution Strategy: 

  • Developed engaging Social Media Channel content for Facebook and Instagram.
  • Built our website product pages and main landing page.
  • Created a variety of sponsored ad content for FB/IG.
  • Launched on Facebook and IG. Once in rollout developed additional sponsored ad-media verticals.

Launch Result/ Development:

As always, we made sure the brand was prepared for success. We had enough estimated inventory for the launch and a plan to quickly receive more when needed. This way the client had liquid capital to reinvest into marketing and not too much in inventory until we tested, since it was the initial launch of the brand. 

  • Launch the first product of an eCommerce beauty brand.
  • Achieve targeted CP, ROAS, CLV goals. 
  • Engage consumers to reorder and active with brand products. 

Long Term Development:

  • Continued to develop FB and IG.
  • Executed the next phase of our agency launch strategy engaging the next 2-4 media verticals. 
  • Worked with client to help optimize retargeting and remarketing channels to existing consumers.
  • Launched 4-6 new product skews.
  • The brand has expanded into over $100 million in annual sales volume.

Credit Reference