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Integrated Digital Media Case Study

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Case Overview:

  • Launched and strategically managed an integrated digital media strategy.
  • Integrated and added digital media channels as the campaign developed.
  • Increased channels of product distribution as the campaign developed.
  • Optimized digital media channels to complement each other.
  • Increased sales through existing and developing channels of product distribution.

Initial Launch:
Goal: Test the direct to consumer sales viability of a TV spot. Drive consumers to phone and URL.
Integrated Media Used To date: TV National Cable, SEO/SEM,
Sales Channels of Distribution: E-Commerce Website, Phones

Phase I: Ave 40% Sales Increase
Goal: Increase sales and distribution channels adding QVC.
Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, and Social Media
Sales Channels of Distribution: E-Commerce Website, Phones, QVC

Phase II: Ave 20% Sales Increase
Goal: Increase sales and distribution channels adding Amazon. 
Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media
Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon

Phase III: Ave 30% Sales Increase
Goal: Get a deal on SHARK TANK!
Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media, Amazon, National TV show. Picked Up by Shark Loir Greiner.
Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon

Phase IV: Ave 200% Sales Increase
Goal: Add Groupon and National Retail distribution.
Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media, Amazon, National TV show, Sirius Radio and Podcast
Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon, Groupon, National Retailers

Phase V: Ave 40% Sales Increase
Goal: Additional Groupon and National Retail distribution.
Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media, Amazon, National TV show, Sirius Radio (live Reads), and Podcast, Local Radio
Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon, Groupon, National Retailers