Launched and strategically managed an integrated digital media strategy.
Integrated and added digital media channels as the campaign developed.
Increased channels of product distribution as the campaign developed.
Optimized digital media channels to complement each other.
Increased sales through existing and developing channels of product distribution.
Initial Launch: Goal: Test the direct to consumer sales viability of a TV spot. Drive consumers to phone and URL. Integrated Media Used To date: TV National Cable, SEO/SEM, Sales Channels of Distribution: E-Commerce Website, Phones
Phase I: Ave 40% Sales Increase Goal: Increase sales and distribution channels adding QVC. Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, and Social Media Sales Channels of Distribution: E-Commerce Website, Phones, QVC
Phase II: Ave 20% Sales Increase Goal: Increase sales and distribution channels adding Amazon. Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon
Phase III: Ave 30% Sales Increase Goal: Get a deal on SHARK TANK! Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media, Amazon, National TV show. Picked Up by Shark Loir Greiner. Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon
Phase IV: Ave 200% Sales Increase Goal: Add Groupon and National Retail distribution. Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media, Amazon, National TV show, Sirius Radio and Podcast Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon, Groupon, National Retailers
Phase V: Ave 40% Sales Increase Goal: Additional Groupon and National Retail distribution. Integrated Media Used To date: TV National Cable, SEO/SEM, E-Commerce Website, QVC, Social Media, Amazon, National TV show, Sirius Radio (live Reads), and Podcast, Local Radio Sales Channels of Distribution: E-Commerce Website, Phones, QVC, Amazon, Groupon, National Retailers
